It’s no secret that women are stepping into boss mode like never before.
Black women in particular are the fastest growing group of entrepreneurs in the country. But running a successful business is no walk in the park. Sharon Beason knows this first hand. As the Founder of Womeneur, she works to to propel the growth of female entrepreneurs, business owners and startups by providing tools, resources, advice and events.
The self described serial entrepreneur left her career in accounting in 2006, then opened a concierge company, which is still up and running and pays her bills to this day.
By 2010 she created a website called Brooklyn Exposed, which she describes as the “Time Out New York of Brooklyn.” Then in 2014 she founded Social Fix, a comprehensive events listing site. She has since put both ventures to bed once she realized forming Womeneur was her true calling.
“I’ve been an entrepreneur since 2006 and learned a whole lot about ‘business savvy,’ she said. “During this time, I’ve observed the businesses that women are creating and saw where they are going wrong–mainly the unappealing websites, inactive social media accounts, ineffective communication and strong lack of planning. I realized that with a little more push and help with direction and business planning, they can launch more successful businesses.”
Since the launch of the company in April 2015, Beason has successfully established a bustling community of “Womenuers” online. Along with proving business advisory sessions, the company offers merchandise like mugs and notebooks, and will release a series of digital e-books, guides, and tools. Womeneur recently launched its first Essential Startup Blueprint and is gearing up to offer a guide titled The Ultimate Business Plan.
“I did not anticipate our amazing supportive community to grow so quickly, so our goals this year are to revamp our website, offer free downloads and so much more,” said Beason.
Since Beason has become a go-to figure for many women seeking guidance for starting and running their companies successfully, we asked her to tell us her top 10 tips every female entrepreneur should know.
1. Have a solid plan – Everything always goes perfect in your head, but when it comes time to execute, most people fail.
2. Be very realistic with your goals – Most people set out to do so much, but at the end of the day, it’s just too much. Be smart about what you can realistically handle.
3. Understand your strengths and weaknesses – As an entrepreneur, you will wear many hats. Understand where you will need to either outsource work or gain more knowledge in your areas of weakness and continue building your strengths.
4. Think big, but start small -Don’t try to take everything on at once. Success takes time, and it’s best to take small steps.
5. Stop multi-tasking – Multi-tasking is for the birds because you don’t want to be the jack of all trades and master of none. Prioritize what needs to be done and focus on one or two things at a time.
6. Don’t stop learning – Never stop investing in yourself and your business. Attend seminars and workshops and read, read, read!
7. Know your competitors – this is imperative as a business owner. Incorporate their successes into your business strategy and learn from their errors.
8. Know your target audience – This is absolutely essential! You can’t please everyone, so it’s very important you know who your ideal client is. It makes it easier to find them and sell to them.
9. Surround yourself with and learn from others who have taken your journey – This goes without saying. Your circle truly does count.
10. Never give up – Being an entrepreneur can be very rewarding, but it takes time, trials and tribulations. You will see the light and you will see the dark, but at the end of the journey, there’s nothing but glory. Stay strong!