South Asians are making their voices heard on social media for a new campaign that celebrates dark skin tones.
#UnfairAndLovely was launched by three University of Texas Students: Mirusha and Yanusha Yogarajah, two sisters who are of Sri Lankan descent, and Pax Jones, a black woman who photographed the sisters.
“We decided to name the series Unfair and Lovely in order to address the hyphenated identities of people of color in the West, and colorism in the black and brown communities,” Mirusha told PRI.org.
#UnfairAndLovely has sparked several South Asian people to share their testimonies on colorism because India is known for being a country “obsessed with fair skin,” much like the United States.
— Nick Lacke Art (@nicklackeart) March 10, 2016
— Sangeetha (@fallenvirgo) February 29, 2016
Sri Lankan aunties need to see this hashtag ✌?️ #UNFAIRANDLOVELY
— Riz (@seldomseenlankn) February 29, 2016
It’s amazing to see more and more South Asian women standing up against colorism, like Actor Nandita Das who launched the Dark is Beautiful, campaign in 2014 to push India’s Advertising Standards Council to ban commercials for fairness products like the one above.