Watch This Stanford Grad Student Tell Ad Execs How To Stop Colorism

chika okoro

Chika Okoro, a second year MBA student at Standford University gave a soul stirring TEDx talk on colorism and how advertising executives can put an end to the lack of diversity in the media.

 

From TEDx Talks:

If you look like me, you’re used to colorism, says Stanford Graduate Business School student Chika Okoro. She calls the phenomenon known as colorism – discrimination against those with a darker skin tone — “both as sinister and as subtle as racism.” In a world where light skin, light eyes and long “real” hair are sought after features, Okoro tells us how she copes, and what we can do to unlearn this deep rooted, destructive mindset.

Chika Okoro is a second year MBA student at Stanford. Passionate about race and gender equality, she is excited to raise awareness about the many issues that women of color face around the world. She hopes that her talk will start a conversation about important issues that people are less vocal about today. While at Stanford Chika is an Arbuckle Leadership Fellow providing leadership coaching and training to MBA 1st year students. Before coming to Stanford she worked at Procter & Gamble as an assistant brand manager and spent last summer at Google as a product-marketing manager. Chika holds a bachelor’s degree from Harvard University where she wrote her honors thesis on race and identity in the black community.

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