The Truth Behind Alicia Key’s #NoMakeup Movement



Alicia Keys wants everyone to know that makeup does not define one’s beauty through her #NoMakeup movement.

In last week’s Lenny Letter, entitled “Keys: Time to Uncover,” the singer opens up about her insecurities and how makeup hides individuality and promotes the need to impress others.

“Every time I left the house, I would be worried if I didn’t put on makeup: What if someone wanted a picture?” she wrote. “What if they POSTED it?? These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me.”

The idea for her “No Makeup” campaign was stirred up after a shoot with Paola Kudacki for her new album cover. The 35-year old singer was encouraged by Kudacki to show her natural beauty, which has since grown a makeup-free mentality.

“I’d just come from the gym, had a scarf under my baseball cap, and the beautiful photographer Paola (never met a Paola I didn’t like) said, ‘I have to shoot you right now, like this! The music is raw and real, and these photos have to be too!'” Keys wrote regarding her photo shoot experience. “I was shocked.  Instantly, I became a bit nervous and slightly uncomfortable. My face was totally raw… So I asked her, ‘Now?! Like right now? I want to be real, but this might be too real!!'”

The official cover art for Alicia Keys’ latest single “In Common”.

The “too real” photos came out amazing and inspired Keys to be au naturale more often. Since then, Alicia Keys’ makeup-free beauty has been shared across social media to inspire others to embrace their natural beauty. Last month, Key’s graced the world with the release of her video for her newest single “In Common”, in which she rocked her bare face, too.


Although Keys has nothing but good intentions with her “No Makeup” campaign, not everyone is thrilled about it. Some feel excluded from this movement saying she is actually beautiful without makeup; no acne, wrinkles, and other issues most women worry about.

For some, it’s pointless. What’s wrong with wearing makeup at all, if it’s your choice? There is nothing repulsive or harmful about a woman making the decision to put on foundation. Yet, women are being praised for going fresh-faced.

But shaming those who choose to wear makeup is not the objective of the #NoMakup movement. Key’s explains she wants women to feel comfortable within their own skin, despite any flaw. She is promoting self-love and wants women to fight their insecurities; we all have them. Yes, Alicia Keys is naturally beautiful in our eyes but you can feel the same about yourself.

Jaynelle Stewart
Jaynelle Stewart

Beauty Editor

Jaynelle Stewart is a marketing student with a knack for beauty, style, and blogging. Jaynelle describes herself as urban, versatile, and a trap music enthusiast.

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